1. http://en.wikipedia.org/wiki/Category:Narratology -> http://en.wikipedia.org/wiki/Category:Clich%C3%A9s -> http://en.wikipedia.org/wiki/Category:Snowclones ->
   

   The term was coined by Glen Whitman on January 15, 2004, in response to a request from Geoffrey Pullum on the Language Log weblog.^[3] Pullum endorsed it as a term of art the next day,^[1] and it has since been adopted by other linguists, journalists and authors.^[4][5] The term alludes to one of Pullum’s example template phrases:

   If Eskimos have N words for snow, X surely have Y words for Z.

   http://en.wikipedia.org/wiki/Eskimo_words_for_snow
   
   http://en.wikipedia.org/wiki/The_Good,_the_Bad_and_the_Ugly
   The film’s title has entered the English language as an idiomatic expression. Typically used when describing something thoroughly, the respective phrases refer to upsides, downsides and the parts that could, or should have been done better, but were not
   
   http://en.wikipedia.org/wiki/Personal_advertisement
   
   http://en.wikipedia.org/wiki/Phrasal_template, http://en.wikipedia.org/wiki/Catchphrase -> http://en.wikipedia.org/wiki/List_of_catchphrases /, http://en.wikipedia.org/wiki/Category:Stock_characters

[TODO: will be detailed]